Re-think your weight-loss goal. People were more likely to pursue goals if they aimed to lose a range of weight (three to five pounds) versus a single number (five pounds), according to a new study in the Journal of Consumer Research.
Eighty percent of people who established this high-low range re-enrolled in a weight loss program compared to 54 percent of people fixed on one number, researchers found.
The reason these Jedi mind tricks work? Compared to focusing on one number, setting a range offers two anchor points that are seen as both attainable and challenging, increasing motivation, says study author Maura Scott, Ph.D., assistant professor of marketing at Florida State University. You experience a greater sense of accomplishment, so you’re more likely to try again in the future.
Their findings also apply to other goals, like when you’re trying to save money or performing at an athletic event, like a tri or 10K.
For the best chance of success, structure weight loss goals like this: For the “attainable” number, think about how many pounds you were able to lose in the past; for the higher number, think about a target that, if you pushed yourself, you could hit. You’ll be more driven to reach the higher number, but won’t be discouraged if you don’t. Keeping that good mojo going is key to long-term weight loss.
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